Today people are living longer than at any other time in history. By 2010 half the population will be aged 50 and over. People are also more aware of the need to exercise on a regular basis to maintain their health & fitness.  The over 50’s want to look and feel good, but what do we offer them?

What do you offer the 50+ age group
Although this is now one of the biggest and wealthiest markets the offering to the over 50’s is very limited.  You may give them swimming sessions, a few classes or bowling, but now you have the opportunity to offer them something new and exciting that they will love and will help them achieve and maintain their fitness goals.

What’s so different about Shapemaster?
For the 50+ market a visit to a traditional gym is a frightening prospect. They fear the technical machines, hate being surrounded by ‘athletes’ and do not feel at allcomfortable in the intimidating atmosphere.

Most types of machines require the user to provide all of the effort in the exercise routine, whether this be moving weights or on hydraulic machines. Shapemaster has a unique advantage with its power assisted machines.  Users can work at their own pace, working actively or passively. 

Unique Opportunity
There has never been a better time to offer a more welcoming and friendly alternative to anyone over 50 wanting to improve their fitness.   Whether your objectives be to generate additional income or to engage the 50+ market Shapemaster can help you achieve both.

It is not just our machines and the results that attract this huge and growing market, it is also the simplicity of our centre model:

• Time effective 30 minute session
• Come as you are, no special clothes or shoes required
• Fast results guaranteed
• Warm, friendly, fun and sociable environment
• Work at your own pace
• Safe comfortable environment

Shapemaster Centres

With our Shapemaster Centre brand you can get a fitness concept that specifically targets the over 50’s.

We have created a complete package that you can introduce immediately into your centre to attract both men and women over the age of 50.  There is real benefits in making this offer to customers.  As your members grow older and retire from working life they often want to find new and interesting ways of spending time together.  The Shapemaster Centre will allow them to make new friends and enjoy a social occasion whilst working out and keeping fit.

The Shapemaster Centre will become a meeting place for your target market and because no special clothing is required and there is no need for showers, members will be able to drop into the centre at any point during the day and still be able to continue with other aspects of their lives without the need for a change of clothes.

Members will see the benefits of power assisted exercise within a matter of weeks and the results can be astounding – very different to conventional forms of exercise.

Benefits of Shapemaster Centres to local authorities
Tapping into a growth market that currently has no specific offering Unisex offering so partners can work out together
No other concept like this in the market so it will be unique
Power assisted equipment needs little maintenance unlike traditional forms of equipment

Space required from as little as 350 to 1,000 square feet

Benefits to Customers

Lose weight
Lose inches
Increased energy
Improved mobility
Improved sleep
Reduce stress
Improved self confidence
Improved self esteem

Exercise that is fun to do

Feelgood Factories

Shapemaster operates a ladies only fitness and inch loss centre concept called Feel Good Factory.  These sites have been successful set up at various locations throughout the UK including sites that are based within existing operations.

These inch loss centres work because they are unlike any traditional form of gym your customers will ever have experienced.  The concept truly targets ladies, particularly those in the later years of life wanting to find a new and fun way to stay fit and healthy and lose excess inches.
Whatever age or fitness level, ladies will be amazed at how quickly and easily they can achieve their individual figure and fitness goals – inch loss, weight loss, shaping and toning, improved mobility – it only takes weeks to see a real difference.
Each session lasts approximately 30 minutes, and members will not require any special clothes or shoes.

These unique machines will allow ladies to work actively or passively depending on how they feel – but no matter how they work they will get results – that’s 100% guaranteed!

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Benefits of Feelgood Factories to local authorities
Tapping into a growth market that currently has no specific offering Unisex offering so partners can work out together
No other concept like this in the market so it will be unique
Power assisted equipment needs little maintenance unlike traditional forms of equipment

Space required from as little as 350 to 1,000 square feet

Benefits to Customers

Lose weight
Lose inches
Increased energy
Improved mobility
Improved sleep
Reduce stress
Improved self confidence
Improved self esteem

Exercise that is fun to do

Benefits

Both FeelGood Factories and Shapemaster Centres come complete with a support package that helps to make your centre within a centre run efficiently.

Both the FeelGood Factory package and the Shapemaster Centre package include:

Sales and Marketing Training
Operational Training
Manuals and DVD’s to support the training
Membership record cards
Membership appointment cards
Booking sheets
Needs analysis
Price presentation forms
Refer a friend vouchers
Blood pressure monitors
Tape measures
Weighing scales
Body Fat analysis
Posters to accompany all of the machines
Walls charts
Healthy eating leaflets

This is a tried and test solution that will increase your access to the over 50’s in your area and will enable you to tap into the potential that this market can bring you.

 

Equipment Only Purchase

If you would rather not utilise either of our branded concepts and already have a specific offering that you feel benefit from the addition of Shapemaster equipment we can offer you the equipment only under our Customer Fit option.

Under this agreement we will work with you to provide you with the best possible selection of assisted exercise equipment from our PowerTone and EasyTone ranges and provide initial training for your staff.

Once the equipment has been delivered and training has been provided to staff you will be free to operate centre.  Shapemaster will provide you with support and advise based on market experience but we believe that you know your members best and will know how to market these fantastic new products to drive more traffic through your doors.

 

You can be our next success story…

Jane Holmes, Duty Manager at Penkridge Leisure Centre explained, “Members are very pleased with the installation of this new equipment.  After a 30 minute session they feel like they have done something to improve their level of fitness.  We did previously offering toning tables but they were not conducive to getting results.  We are pleased to have this new equipment from Shapemaster as it’s already starting to produce results and reach more people.”

Penkridge Leisure Centre

Jane Tress, General Manager at The Warwickshire Health and Racquets Club, said "This is such a great opportunity for both parties. There is nothing like this in the Coventry area and it opens the door of fitness for individuals who are not interested in classes, conventional gym or swimming. It offers safe instructor led exercise, so its suitable for beginners, rehabilitation, the mature market and participants with weight issues.”

The centre at Shard End has really benefited from having the Shapemaster equipment installed.  It has helped this particular centre to achieve its GP referral rates and offers our more mature customers exercise that gets results and it is designed with them in mind.  There simply isn’t anything else like the Shapemaster equipment available.

Brian King, Birmingham City Council